For the last 50 years, the Yuba Water Agency has flown under the radar, largely unnoticed by the public. We are in a position to make a significant impact in the lives of the people of Yuba County that could truly transform this community for the better. And yet, we found that many Yuba County residents had not heard of us, or if they had, they weren’t sure what we did. Many residents confused us for a department within the government of Yuba County. We wanted to minimize confusion about who we are and what we do, so we dropped county from the name, to make it easier to stand out as a separate government agency. At the same time, we wanted to make sure that our image is one that people can easily connect with and identify out of the sea of government agencies and organizations that people come into contact with on a daily basis.